17. (1) B2C licensees shall employ effective measures and processes to detect and identify problem gambling, and actions and, or behaviour which is indicative that a player is at risk of developing gambling problems, using analytical tools and, or behaviour monitoring systems with pre-designed and, or evolving parameters, and customer facing and, or responsible gaming staff.
(2) Once identified in accordance with sub-article (1), the B2C licensee is required to take effective steps to address problem gambling and, or prevent players from developing gambling problems.
(e) All the accounts are monitored and decisions that trigger customer interaction, including but not limited to proactive assistance to players that are identified as being at risk of problem gaming issues, are based on the observed behaviour and transactions across all the accounts.